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Section 1

Circles Co.

A conference for wordsmiths who blog, strategize & make ideas contagious through social media.

August 11-12, 2016
Las Colinas, TX

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What is lines?

Lines Conference is for the wordsmiths, the content strategists, and the unique humans who like to communicate to the world in 140 characters. It is for the individuals who believe that words are not to be underestimated because they have the power to tell stories, to inspire a community, and spread ideas. It is for the individuals who see social media as their platform and modern technology as their megaphone for their voices and ideas to be heard. Lines is for the movers + pushers who believe in creating authentic conversation with humanity, online and in-print.

Section 2

Areas We Cover

Blogging

Blogging

Good content is everything. In a world that is oversaturated with content, you’ll learn from successful writers and bloggers how to create content that matters and resonates with your audience. Whether you are just starting out as a blogger or you have been blogging for years— you’ll learn all the tips and tricks on how to take your blog to the next level.

Social Media

Social Media

Twitter, Facebook, Instagram, Periscope, Snapchat! Don’t worry, we’ll cover them all. From how to grow your followings, to how to get those picture perfect Instagram photos, to how to make your Periscope worthy of it’s own reality T.V. show— you’ll get the full 101 so you can take your ideas and make them go viral.

Strategy

Strategy

Sometimes the hardest part is knowing what to say and when to say it. At Lines, you’ll get the downlow on how to craft retweetable messages, when to post content, and what platforms you should be using for your voice and ideas to be heard. We’ll share all the secrets on how to create a content strategy that makes you and your brand stand out from the crowd and become a leading voice.

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Hannah Brencher

Founder of MoreLoveLetters.com

Hannah Brencher is founder of More Love Letters — a mission-minded organization utilizing the power behind social media to handwrite and mail letters to individuals in need all over the world. She is an award-winning blogger, TED speaker (at the age of 24), and recently launched her own creative copywriting and consulting services for personal brands and individuals.

Her success has been recognized by the Wall Street Journal, Oprah, CNN World News, the Chicago Tribune, and in the White House’s "Women Working to Do Good" Series, and Glamour, as well as international publications such as BBC News and the Guardian, among others. In 2013, Hannah was named as a spokesperson for the United States Postal Service. Her memoir-- "If You Find This Letter"-- is available in bookstores everywhere.

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Matt Knisely

Creative Director, Storyteller & Author

Matt Knisely is an Emmy Award winning visual storyteller, creative director and author who loves telling stories of the extraordinary in the ordinary. He has been described as “one of the most versatile photojournalists working today,” and has a national reputation for his unique approach to visual storytelling.

He is the creative director for Gateway Church in Southlake, Texas. Matt’s work has won many honors, including the Edward R. Murrow Award for photography

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Elisa Doucette

Founding Editor at Craft Your Content, Writer, and Author

Elisa has worked for over a decade creating compelling content and writing for various businesses and publications. Her work has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, The Huffington Post, and Brazen Careerist among others. She serves as the managing editor for multiple websites and best-selling books through her business Craft Your Content, pops in on a plethora of podcasts as a guest or co-host, is on a constant quest to write more for her own sites and online columns, and will be publishing the first book in her trilogy series (Girls Gone Road) later this fall.

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Melyssa Griffin

Owner at The Nectar Collective

Melyssa Griffin is a graphic designer and blogger hailing from Los Angeles, California. You can usually find her on her blog, The Nectar Collective, where she uncovers positive vibes, spreads creativity, and talks about her corgi more than most people talk about their children. Join her for weekly goal-setting, out-of-the-box thinking, and a generous boost in happiness.

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Blaine Hogan

Creative Director, Storyteller & Author

Blaine Hogan is a former actor who has appeared on FOX’s Prison Break and on stages across the country. He is now a creative director at Willow Creek Community Church. He also freelances as a creative director for YouTube, U.S. Olympic Team, Google, Chic-Fil-A, and a number of other boutique brands. He is the creator of the online course for creatives: Make Better; the author of UNTITLED: Thoughts on the Creative Process; and blogs at blainehogan.com.

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Stephanie Carls

YouTuber, Digital Lifestyle & Branding Expert

Named a "Twitter Powerhouse" by The Huffington Post, Stephanie Carls shares her passion for social media and technology online and focuses on the ways both are changing the way we live and share information. Through engaging video content, she enjoys showing how to make sense of technology so you can tap and swipe your way to a simpler and more savvy life. As a digital lifestyle enthusiast, Stephanie shares her favorite products, helps navigate new apps, and offers tech tips. With her creativity in her videos, she has even landed features in The New York Times and NBC News.

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Ashley Rose

Founder & Editor of SugarAndCloth.com

Ashley Rose is the founder and editor of Sugar & Cloth, a blog filled with everything you need for DIY inspired living. You can see her work in places such as Oprah magazine, Martha Stewart Living, HGTV, Apartment Therapy, and was also named Best DIY blog of 2015 by Better Homes & Gardens editors.

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Allison Fallon

Author, Blogger & Co-Founder of Author Launch

Allison is a writer, speaker, coach and co-founder of Author Launch, an online program that walks you step-by-step through the process of writing and self-publishing your first book. She’s worked with hundreds of writers over the years to help them bring their creative projects to fruition, both in a one-on-one setting and also through her online course, Find Your Writing Voice. She has a bachelors degree in English and a Masters in Education and her work has been featured on Huffington Post, Storyline Blog and The Art of Simple. You can find her book, Packing Light: Thoughts on Living Life with Less Baggage in bookstores everywhere.

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Being Boss

Kathleen Shannon & Emily Thompson

Together Kathleen and Emily host Being Boss – a podcast for creative entrepreneurs. We believe that being boss is hard. Blending work and life is messy, and making a dream job of your own isn't easy. But getting paid for it, becoming known for it, and finding purpose in it, is so doable – if you do the work.

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Kelly Beall

Founder & Editor, Design Crush

Kelly Beall loved art and design for as long as she can remember. (Seriously.) Since making the move from the world of advertising to design, her day-to-day life plays out as author of Design Crush, freelance graphic designer, and creative consultant. What began in June 2007 as a place to catalogue design inspiration for my day job quickly grew into a design crush of massive proportions. Kelly keeps posts short and sweet, showing off anything and everything she's inspired by. When undistracted by great art and design, Kelly can be found making a mess in the kitchen, hanging out in dive bars, and stalking professional mascots. She shares my Pittsburgh home with three laid-back cats and two mischievous dogs.

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Hilary Kennedy

Lines official Emcee

Hilary Kennedy is an Emmy Award winning TV host and anchor of the nationally syndicated morning news show, “Eye Opener”. She has appeared on Access Hollywood, Extra, The Rachel Ray Show, and published a book, Career Diary of a TV Host: 30 Days on the Job. Outside the studio, she is a style and entertainment expert for publications like Woman’s Day, Fox News Magazine, and SheKnows. When she’s not working, Hilary is a style blogger, tennis player, and fan of TCU sports.

→ I'd like to speak at Lines

Topics Covered

Blogging

The Ins and Outs of Launching a Profitable Online Course as a Blogger

Melyssa Griffin

Have you ever wanted to turn your knowledge into a paid digital product? During this session, Melyssa will show you why e-courses are the best and most profitable option for you to pursue. She'll also help you uncover your own killer e-course idea, how to create your course, and the best ways to market it.

Blogging

How to Stand Out From Other Bloggers

Ashley Rose

Ashley Rose of Sugar & Cloth, who was named best DIY blog for 2015 by Better Homes & Gardens and Yahoo!, is sharing her tips and tricks to getting ahead of the curve in an oversaturated market to create a voice and brand that stands out. You'll learn ways to get your work noticed by the big wigs, tidbits on networking like pro, writing a pitch that's memorable, and how to break out of the pattern you might be stuck in.

Content Strategy

Uncovering The Extraordinary in the Ordinary: Crafting A Memorable Story

Matt Knisely

The best storytelling is filled with details most people don’t see. Whether you’re writing a book, blog, or a framing a shot for an Instagram, this session will leave you inspired to look past the obvious. Through engaging narrative, Emmy Award-winning Photojournalist and Best-selling Author, Matt Knisely will share his secrets and offer practical pointers that will help revolutionizes the stories you tell.

Content Strategy

How to Create Content That Matters

Elisa Doucette

Content marketing and blogging is no longer just about the number of posts you put out and the ways you optimize your headlines. To truly stand out in the shouting match that is online content, you need to have a clear understanding of your core voice and vision, and a solid commitment to producing exceptional articles. Good news - it isn't as scary as it sounds!

Social Media

How to Build Your Business the Savvy Way on Social Media

Stephanie Carls

Building your business is a project in and of itself, but adding social media to the mix, it's a whole new ballgame. This isn't anything that is new to any of us, but what are some tips and tricks to getting it done the right way? You'll walk away with tips not only for building your business online, but also your personal brand. You'll conquer social media while building your empire.

Social Media

Break the Fake

Hannah Brencher

In a digital age where polished posts surround us, what does it take to be real with your social media audiences? What does it take to let the internet into your life? Hannah digs deeper into her personal story and choice to be honest and real in her writing and personal brand to uncover her most authentic voice. This talk emphasizes choosing honesty over perfection and how doing the work to uncover your voice in a crowded sea of platforms might be the most valuable process you've ever undergone.

Content Strategy

Writing & Sharing Content Like a Boss

Kathleen Shannon & Emily Thomposon

Emily Thompson and Kathleen Shannon, hosts of the Being Boss Podcast, will be sharing stories, tips, and practical tactics on how to create and share content that blends who you are with what you do, cultivate a loyal following, and make a living doing what you love.

Blogging

Creative Content Curation: Setting Yourself Apart

Kelly Beall

In an online world full of endless options, opinions, and voices how do you know what to share? What will resonate? Dive headfirst into creative content curation and learn just what works and what doesn't.

Blogging

Discovering the Power of Your Voice

Allison Vesterfelt

You hear people talk all the time about how you need to "find your voice" as a writer but what does that actually mean? And how do you do it? Finding your voice is about finding your creative power, getting your personality and your tone and your essence down on the page. A lack of understanding of voice is the primary reason writers give up before they're able to accomplish their best work. It's why they tell themselves, "everyone else is saying what I want to say and they're saying it better." It is the exclusive cause of writer's block, in my opinion. Not to mention, a strong sense of voice is what sets incredible writers apart from mediocre ones. Finding YOUR unique voice isn't necessarily easy, but it is simple. I can help you do it.

Join the Party

10 Speakers, 2 Workshops
& 2 Yoga Sessions

Student

$257

Professional

$297

Group (5+)

$280

Register Today

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GET YOUR HANDS DIRTY

Knowing the basics is not enough for you — you’re serious about making your ideas move like lightning and you want to soak in all the knowledge you can get. Perfect! The workshops were created just for you. At the Lines Workshops you’ll be able to get your hands dirty, go a little deeper, and get answers to your questions floating around in your head. You’ll walk away with practical knowledge and action steps in order to use your words to make some big waves in our world.

Section 6

Track I

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URL Instagram

Kendall Hanna

How to tell your story through Instagram/social media

Learn why your unique presence online matters, and how to tell that story through social media in a way that creates interaction and success in your business.

Sean McCabe Border
URL Instagram

Rhonda Jenkins

Create a Community to Support Your Brand - Blogging 101

You started a blog, now what?! Learn how to create a supportive community that will encourage and empower you as you take steps to build your blogging empire. From collaborating to networking like a pro, learn what it takes build your tribe and turn your beginner blog into a brand.

Jenn Sprinkle Border
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Jenn Sprinkle

How to Publish a Book

Buzzshift Border
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Buzzshift

Blog Design, SEO, Google Analytics

Track II

Laura Elizabeth Border
Twitter

Laura Elizabeth

How to monetize your social media

How would you spend extra income? Vacations? Happy hours? Paying off debt? You're already using your time posting about what you love, so why not get paid for it? Come hang out and hear practical ways to be more attractive to the brands and companies you're wanting to work with.

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Lindsey Clark

How To Make Your Ideas Go Viral

We speak in hashtags on the regular. #Obsessed #RelationshipGoals #TooManyHashtags While it may seem as if a hashtag’s only purpose is to be cute and witty, the purpose is much greater. A hashtag has the ability to be the bloodline to your brand and company — it can rally an audience together, build community, and grow your brand. In this workshop, you will learn what makes a hashtag great and how to use a hashtag to make your ideas go viral.

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Pamela Wilson

How to Create a High-Impact, Sustainable Content Production Process

Pamela Wilson runs Rainmaker Digital's Copyblogger blog — one of the most-respected resources for content marketing information in the industry. She knows that consistently offering quality content is one of the best ways to build trust and authority, and drive more visitors to your website. In this dynamic session, she’ll share the tricks of the trade that make it possible for any content producer — whether you’re a one-person show, or a team of ten — to produce high-quality content on a regular basis.

Register for Lines

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The Venue

The
Nylo
Hotel

1001 W Royal Ln, Irving, TX 75039 » map it

Book your room at the Nylo Hotel. Click the button below to make your reservation and get the group rate.

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Schedule

8:00 am

Registration, Coffee & Connect


9:00 am

Kickoff Day I


9:15 am

Session 1: Blaine Hogan


10:15 am

Session 2: Melyssa Griffin


10:55 am

30 Minute Break


11:25 am

Session 3: Allison Fallon


12:05 pm

Lunch


2:15 pm

Session 4: Stephanie Carls


3:15 pm

Session 5: Ashley Rose


3:55 pm

30 Minute Break


4:25 pm

Workshop: Track I


7:00 pm

The After Party


Parties

PRE
PARTY

Wednesday Aug 10

7 pm – 10 pm
The Nylo Hotel
1001 W Royal Ln
Irving, TX 75039

* Drinks not included

After
PARTY

Thursday Aug 11

7 pm – 11 pm
The Nylo Hotel
1001 W Royal Ln
Irving, TX 75039

* Drinks and dinner provided

Goodbye
PARTY

Friday Aug 12

7 pm – 11 pm
The Nylo Hotel
1001 W Royal Ln
Irving, TX 75039

* Drinks not included

A Big Thanks To

  • Read Between The Lines

    Sponsor

  • Foxy Propganda

    Sponsor

  • Walk the Light

    Partner

  • Lemieux Company

    Partner

  • Printed Threads

    Partner

  • AIGA DFW

    Partner

  • DSVC

    Partner

  • This Could Be You

    Become A Sponsor

About Lines

Lines Conference was created for the unique humans who love dictionaries + thesauruses, who use writing as their creative outlet, and who believe social media was invented just for them. It is for the individuals who believe that words and social media are the perfect pairing to make big things happen. Lines Conference is an experience produced by Circles Co.

Section 2

The Team